> For the complete documentation index, see [llms.txt](https://imamuddinwp.gitbook.io/local-seo/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://imamuddinwp.gitbook.io/local-seo/how-does-local-seo-work.md).

# How does local SEO work?

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

![How does Local SEO Work?](/files/-MLHgScbPJJcd0gAHBi6)

That last point is an important one—this isn’t *just* about [**Google**](https://google.com). 

People search for local businesses using various search engines… **Google**, [Bing](https://bing.com), **Yelp**, **Apple** [**Maps**](https://g.page/imam-uddin-imamuddinwp?gm), etc.