Why Local Search Is Important?

Importance of Local SEO

Let me say why local seo is important. Here are a few stats that prove how important local search continues to be for businesses:

• 50 percent of people who did a local search on their phone went to a physical store within one day.

• 34 percent who did their search on a computer or tablet did the same.

• 18 percent of local mobile searches lead to a sale within one day.

• 60 percent of American adults conduct searches for local services or product information on tablets and smartphones.

Importance OfLocal SEO

• 50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.

• 78 percent of local-based searches on a mobile device end in purchases being made offline.

• 71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.

• 1 in 3 searches on a smartphone was conducted just before arriving at a store.

• 97 percent of consumers looked online for local businesses in 2017, with 12 percent looking for a local business online every day.