> For the complete documentation index, see [llms.txt](https://imamuddinwp.gitbook.io/local-seo/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://imamuddinwp.gitbook.io/local-seo/why-local-search-is-important.md).

# Why Local Search Is Important?

Importance of Local SEO

Let me say why local seo is important. Here are a few stats that prove how important local search continues to be for businesses:

* ***50 percent of people who did a local search on their phone went to a physical store within one day.***
* ***34 percent who did their search on a computer or tablet did the same.***
* ***18 percent of local mobile searches lead to a sale within one day.***
* ***60 percent of American adults conduct searches for local services or product information on tablets and smartphones.***

![Importance OfLocal SEO](https://3326642295-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MLHXka4Y71d_520Rzon%2F-MLHw5jA8Z71IBfhIuO-%2F-MLHyM8P8VtlG_fT_rbA%2Fimaportance-of-local-seo.jpg?alt=media\&token=4edb66f5-6166-456b-8e11-f5c016d677d0)

* ***50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.***
* ***78 percent of local-based searches on a mobile device end in purchases being made offline.***
* ***71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.***
* ***1 in 3 searches on a smartphone was conducted just before arriving at a store.***
* ***97 percent of consumers looked online for local businesses in 2017, with 12 percent looking for a local business online every day.***