What are the benefits of local SEO?

benefits of local SEO

Local SEO has so much potential for your small business mostly because of the audience it attracts — people who are close to your store, and who are actively searching for your type of business. That group of people is extremely likely to become a customer of your business.

Local SEO activity, such as citation building, helps build online visibility
Greater local visibility means more foot traffic, more service customers, and more sales
Optimizing your site for local search delivers more targeted traffic and more traffic for relevant search terms
Google My Business optimization can lead to enhanced Google Maps visibility
Content marketing and link building will improve relevance
Reputation management builds trust in your business (prominence) which can drive increased traffic and generate more sales

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Last updated 4 years ago

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Local SEO has so much potential for your small business mostly because of the audience it attracts — people who are close to your store, and who are actively searching for your type of business. That group of people is extremely likely to become a customer of your business.

Local SEO activity, such as citation building, helps build online visibility
Greater local visibility means more foot traffic, more service customers, and more sales
Optimizing your site for local search delivers more targeted traffic and more traffic for relevant search terms
Google My Business optimization can lead to enhanced Google Maps visibility
Content marketing and link building will improve relevance
Reputation management builds trust in your business (prominence) which can drive increased traffic and generate more sales