# What are the benefits of local SEO?

Local SEO has so much potential for your small business mostly because of the audience it attracts — people who are close to your store, and who are actively searching for your type of business. That group of people is extremely likely to become a customer of your business.

1. ***Local SEO activity, such as citation building, helps build online visibility***
2. ***Greater local visibility means more foot traffic, more service customers, and more sales***
3. ***Optimizing your site for local search delivers more targeted traffic and more traffic for relevant search terms***
4. ***Google My Business optimization can lead to enhanced Google Maps visibility***
5. ***Content marketing and link building will improve relevance***
6. ***Reputation management builds trust in your business (prominence) which can drive increased traffic and generate more sales***

![Benefits Of Local SEO](https://3326642295-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MLHXka4Y71d_520Rzon%2F-MLHw5jA8Z71IBfhIuO-%2F-MLHzlu_nMRBZCBGlZvq%2Fbenefits-of-local-seo.jpg?alt=media\&token=823777f8-61f1-4a0d-b5af-b44636ebd9e7)