# Local SEO | What & Why Local SEO

[Local SEO](https://imamuddinwp.gitbook.io/local-seo/) (Local Search Engine Optimization), which is a strategy that helps your business be more visible in local search results on Google. It is an incredibly effective way to **market** your **local** business online, as it helps businesses promote their products and services to **local** customers at the exact time they're looking for them online. &#x20;

![Local SEO](https://3326642295-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MLHXka4Y71d_520Rzon%2F-MLHaD_U4wcCADfiIodt%2F-MLHaky_b5TGdxRq6GBS%2Flocal-seo-imam-uddin.png?alt=media\&token=1e4700d7-733d-408a-acd9-c1f7a9c0abd1)

&#x20;[**Local SEO**](https://imamuddin.business.site/) also encompasses factors that don't play a major role in traditional **SEO**, such as Google My **Business**, **local** directories, and proximity to the searcher. A **business** that invests in **local SEO** is more likely to attract customers to their website as well as to their [**business location**](https://github.com/imamuddinwp).


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